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My behavioural experiment 2018
1 min read: I have scheduled some behaviour or other to change each month of this year. In January I gave up alcohol for the month and in...


Using text messaging to prompt behaviour
2 min read: For any one reading studies coming out of the field of behavioural science you’ll notice there’s a lot of chat about using...


Stopping the dog eating the mail
3 min read: We moved house and my 4-year-old dog Eddie developed a very annoying habit. He started to eat the mail. I would return...


Make it more likely you get digital quiet time
2 min read: This is a quick and easy miml tip. Give yourself some digital quiet by setting your iphone’s “Do Not Disturb” feature to...


Welcome to miml.co.uk - make it more likely
1 min read: Let’s start with the bad news on influencing people’s behaviour. We’re really quite bad at it. There are just about as many...


New Year - Restart, Reboot, Rewrite
2 min read: December, full of final busyness and pressure to close out as many actions as possible. January, full of pressure to look...


Make it more likely people fill out your forms
2 min read: Whatever your reason for wanting to make it more likely people fill in forms there’s sure to be some insight you can gain...


Using behavioural science to deal with a dirty protest
I’ve experienced a wide range of work environments, some great, some not so great, but thankfully workers choosing to make a dirty...
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